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My Creator Wrapped: The Story Behind the Highlights
Every year when Spotify drops their Wrapped, it makes me pause not just to look at numbers, but to reflect. On what stuck. On what mattered. On who I became. So this year, I decided to create my own version. Not focused on stats but on story . This is my Creator Wrapped. What I Created This year, my creativity expanded in ways I didn’t expect but somehow everything felt aligned. I danced more freely, trained consistently, and allowed movement to be a source of confidence rath
Zoe J Felix
2 min read


9-5 By Day, Creative CEO By Night: How I Balance Both Worlds
Let’s talk about it, having a full-time job AND running a creative brand isn’t for the weak. I do both, and while it’s not always easy, it’s shaping me in ways I never expected. People love to glamorize the soft life, but the truth is: sometimes the soft life comes with structure, sacrifice, and discipline. My 9-5 teaches me skills that directly pour into Twiggy Versatile: how to manage campaigns, communicate clearly, hit deadlines, analyze data, and advocate for myself even
Zoe J Felix
2 min read


My Fall Wardrobe Must-Haves for the Stylish, Busy, Multi-Passionate Woman
Before winter comes crashing in with the big coats and puffer season energy, let’s slow down and talk about the essentials that truly carry us through fall. Because fall fashion? She deserves her flowers. I LOVE Fall. This is the season where style feels effortless layering becomes fun, colors get warmer (sometimes, IYKYK I'm a colorful girl year round), and every outfit feels like a soft reset. And for the multi‑passionate woman who is always on the go working, creating, dan
Zoe J Felix
2 min read


The Real Deal: The Pros and Cons of Being a Content Creator
Let’s be real: content creation is fun, creative, and fulfilling, but it’s also demanding. Everyone sees the cute posts, but not the breakdowns over editing apps when you want to edit something a certain way or the third reshoot of the same outfit video because the brand wants to go in a different direction. Pros: Creative expression on YOUR terms : You’re in charge of your vision, your aesthetic, your voice. No boss telling you what’s “on brand.” You get to build a space tha
Zoe J Felix
2 min read


Worthy Regardless: My Journey to Recognizing My Self-Worth
Photo Credits: @M76photo on Instagram For the longest time, I let outside validation define how I saw myself. If people hyped me up, I felt confident. If they didn’t, I questioned everything about me. It took me a while to realize that kind of worth is fragile. Temporary. Conditional. I started asking myself: Who am I when no one is clapping? When the likes slow down? When the brand deals don’t come through? The truth is my worth is not dependent on how others view me, but ho
Zoe J Felix
1 min read


Sun, Skin, and Soft Life: Summer Travel Must-Haves for Every Girl
Hot girl summer starts with smart girl packing! If you’re anything like me, you want to travel light but still be THAT girl (I'm still a guilty over-packer BUT I'm smart with it). Here’s my must-have list for any summer trip: Hot girl summer starts with smart girl packing! If you’re anything like me, you want to travel light but still be THAT girl. Here’s my must-have list for any summer trip: Beauty + Skincare: Sunscreen (Black Girl Sunscreen is my go-to) Hydrating facial mi
Zoe J Felix
1 min read


St. Lucia Carnival Fete Guide: Where to Go, What to Wear, and What to Expect
Via Google Images One of the most iconic parts of St. Lucia Carnival is the fete season a non-stop lineup of events leading up to the big road march. If you're heading to Lucian Carnival, don't just think about the costume. The fetes are where you pre-game, turn up, and really get a taste of the vibes. Here's your full guide to the best parties, what to wear, and what to budget. First order of business: How to Say "Fête" Pronounced: fet (like pet but with an “f”) Not pro
Zoe J Felix
4 min read


My Style-Savvy Crystal Ball: Top 5 Fashion Trends for Summer 2025
Hey hey! May is coming to an end and you already know the sun is clocking in heavy (hopefully summer has been play peek a boo here in...
Zoe J Felix
3 min read


From Layers to Light: My Go-To Guide for Sliding Into Summer 🌞
You know that sweet spot when spring is packing her bags and summer is about to make her grand entrance? That’s the energy right now—and I’m so here for it. The days are longer, the vibes are brighter, and it’s time to shift—not just our wardrobes, but our whole energy. Photo taken by: @M76photo on Instagram So how do I make this seasonal switch smooth (and stylish)? Let me put you on: 1. Closet Check: Time to Breathe Again Heavy coats? Tucked away. Chunky knits? We had a go
Zoe J Felix
2 min read
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